Health Ins. Home Ins. Legal Auto Ins. Home Services Life ins. Finance / Debt.

Ping & Post Instructions
for Life Insurance

Let's Make A Lead API
Please use the following instructions to use our Ping/Post or Direct Post system for Life Insurance Vertical.
In order to get identified, you will need to send the following parameters:

Ping
Required
Post
Required
field Contents Example of value
YES YES partnerid Will be provided XYZ
YES YES key Will be provided 771f5924706521c73464341fc48afb05
YES YES numcategory 3001 - Final Expense   
3002 - Whole Life Insurance   
3003 - Universal Life Insurance   
3004 - Variable Life Insurance   
3005 - Term Life Insurance   
show all
3001
YES YES subid Your sub Source 123
OPTION OPTION resptype 'XML' to receive an XML response.
'JSON' to receive an JSON response.
if empty, the response format will be by default.
XML
YES price The payout for the lead in $.
0.15
NO OPTION price_tag 1 to receive the Price inside the Post response.
if empty, the response format will be by default. (See response example)
1
NO YES token Value you received in case of positive Ping.
Must be sent on the Post.
e69412030cc93b47cf5be6f7e3ee998c
Fields Required for Life Insurance
Ping
Required
Post
Required
fieldname Value - Label Example of value
YES YES ip

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(50) 198.50.155.124
YES YES tcpa_optin

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
1 (Yes) or 2 (No) Set. Allowed values:
1 - Yes
2 - No
1
YES YES tcpa_text

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(5000) Your TCPA language
YES YES zipcode

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(5) 33139
YES YES gender

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Male
2 - Female
1
YES YES have_preexisting_medical_conditions

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
complementary datas are requireds if have_preexisting_medical_conditions is sent and ≠ 0
display complementary datas
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES tobacco

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
1
YES YES height

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer (Inches and greater than 10)
70
YES YES weight

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer (Pounds)
165
YES YES birth_date

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
date YYYY-MM-DD 1982-10-15
YES YES occupation

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Advertising/Public Relations
2 - Arts/Entertainment/Publishing
3 - Banking/Mortgage
4 - Clerical
5 - Clergy/Religious

show all
26
YES YES coverage_amount

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer 50000
YES YES coverage_duration

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Less than 1 Year
2 - 1-5 years
3 - 6-10 years
4 - 11-15 years
5 - 16-20 years

show all
8
YES YES currently_insured

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
complementary datas are requireds if currently_insured is sent and ≠ 0
display complementary datas
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES maritalstatus

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Single
2 - Married
1
YES YES education

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Less than High School
2 - Some or No High School
3 - High School Diploma
4 - Some College
5 - College

show all
3
YES YES ownership

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Own
2 - Rent
3 - Other
1
YES YES years_at_current_residence

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer 3
YES YES hazardous_activity

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES hazard_felony

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES hazard_pilot

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES hazard_other

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES dui

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES hospitalized

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES prescriptions

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
complementary datas are requireds if prescriptions is sent and ≠ 0
display complementary datas
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES relative_heart

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
1
YES YES relative_cancer

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES ongoing_medical_treatment

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
0 - No
1 - Yes
0
YES YES relationship_to_applicant

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
integer Set. Allowed values:
1 - Self
2 - Child
3 - Spouse
4 - Grandchild
5 - Grandparent

show all
1
NO YES firstname

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(50) John
NO YES lastname

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(50) Doe
NO YES address

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(255) 1210 Ocean Drive
NO YES telephone

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(20) 8772681223
NO YES email

💡Requiered for categories :

3011 - Cash Value Life Insurance
3010 - Accidental Death and Dismemberment Insurance
3009 - Life Insurance Investment
3008 - Burial Insurance
3007 - Guaranteed Issue Life Insurance
3006 - Adjustable Life Insurance
3005 - Term Life Insurance
3004 - Variable Life Insurance
3003 - Universal Life Insurance
3002 - Whole Life Insurance
3001 - Final Expense
varchar(50) john.doe@gmail.com
NO NO requested_term_period

💡Requiered for categories :

3005 - Term Life Insurance
integer 5
NO OPTION comments varchar(500) Free comment
NO OPTION customid varchar(50) - Your custom Id 12345
NO OPTION city varchar(50) Miami
OPTION NO trusted_form_available 1 (Yes) 1 (for Yes) or 0 (for No)
OPTION NO universal_leadid_available 1 (Yes) 1 (for Yes) or 0 (for No)
OPTION OPTION lead_born_datetime Y-m-d h:i:s 2023-01-01 11:50:23
OPTION OPTION hereditary_risk integer Set. Allowed values:
0 - No
1 - Yes
1
OPTION OPTION international_travel integer Set. Allowed values:
0 - No
1 - Yes
1
OPTION OPTION lifestyle_activity integer Set. Allowed values:
0 - No
1 - Yes
1
OPTION OPTION lifestyle_risk integer Set. Allowed values:
0 - No
1 - Yes
1
OPTION OPTION moving_violation integer Set. Allowed values:
0 - No
1 - Yes
1
OPTION OPTION tobacco_time integer Set. Allowed values:
1 - Currently
2 - Within the Past Year
3 - Over a Year Ago
4 - Over 3 Years ago
5 - Over 5 Years ago
1
OPTION OPTION tobacco_type integer Set. Allowed values:
1 - Cigarrettes
2 - Cigars
3 - Pipes
4 - Chewing Tobacco
5 - Nicotine Patch or Gum

show all
1
OPTION OPTION trusted_form_token varchar(250) 544fa56524d00e3a0cb321b988fc40d8c42c7160
OPTION OPTION universal_leadid varchar(50) AB6A63B1-09A6-5AA3-85BD-CBDA909D9BBE
OPTION OPTION 1to1consent
complementary datas are requireds if 1to1consent is sent and ≠ 0
display complementary datas
0 (No), 1 (Yes). 0 by default 0
OPTION OPTION previously_denied integer Set. Allowed values:
0 - No
1 - Yes
0
PING API
Methods
You can call the PING API using three different methods:
  • cURL POST with URL-encoded data
  • cURL POST with JSON data
  • HTTP GET request


    Required Fields
    When making a PING request, the following fields are mandatory and must be included:
  • partnerid: Your unique partner ID.
  • key: Your API key for authentication.
  • numcategory: The category number for the service.
  • subid: Your unique sub ID.

  • In addition to the fields mentioned above, all fields marked as "Ping Required" with Yes in the "Fields Required" table above must also be included in the request.


    Response
    The API will respond in one of the following ways:
  • Accepted: We will return a price and a token that you can reuse in the POST API.
  • Rejected: The request will be rejected with a detailed reason provided in the response.
    TEST MODE
    Only For test Mode please :
  • use key = test_mode (The Live Mode Key will be provided upon completion of successful Test.)
  • use subid = match To simulate a positive response
  • For direct post according to a ziplist
  • add price = 0.5
  • #errorCode# Meaning
    1000 Server under maintenance
    1100 Request limit exceeded
    2000 Invalid Partner ID or Blocked source
    3000 Approval Phase
    4000 Daily Cap reached
    5000 No coverage or buyers
    6000 Minimum bid not met
    Other Ask Your Representative

    POST API
    Required Fields
    When making a POST request, the following fields are mandatory and must be included:
  • partnerid: Your unique partner ID.
  • key: Your API key for authentication.
  • numcategory: The category number for the service.
  • subid: Your unique sub ID.
  • token: the token received on the Ping response.

  • In addition to the fields mentioned above, all fields marked as "Post Required" with Yes in the "Fields Required" table above must also be included in the request.


    Response
    The post API will respond in one of the following ways:
  • Accepted: see examples...
  • Rejected: if the leads is post rejected, .
  • jerems16